Photography + Motion
Visual Production
Campaign, advertising, and hospitality photography. Calm on set, fast in post, and built for the usage terms you actually need across print, digital, and paid social.
Cocktail & Drinks Photographer, Built for Campaign Scale.
London + NYC Bases. Global Execution.
Brent Herrig is a cocktail and beverage photographer working from studios in NYC and London. He shoots drinks that hold attention for Ketel One, Chandon, Belvedere, WhistlePig, and Dead Rabbit.
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Portfolio
Selected Work
Six ways drinks get shot, from a single bottle on white to a full bar in working light.
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Drinks Photography
Cocktails and mixed drinks for menus, campaigns, and paid social.
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Spirits Advertising
Bottle-first campaign frames, color accurate and brand coded.
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Bar Photography
Bars and venues shot in their own light, service running.
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Bottle Shots
Clean packshots and hero bottle frames, on white or in the dark.
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Wine Campaigns
Vineyards, cellars, and the glass, from harvest through pour.
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Liquid Motion
Pours, splashes, and cinemagraph loops off the same build.
Experience
Shooting Drinks Since 2010, From Studios in New York and London.
Since 2010
Shooting drinks for a living is a specific craft: how a bottle behaves under light, how liquid reads on camera, how a brand team reads a frame. I have spent enough years in it to get those right before the shoot day, not during it.
Hundreds of brands
From independent labels and bar programs to the biggest houses in the category, including brands under Diageo, Pernod Ricard, and LVMH. Every one gets the same label fidelity, brand color, and cleared usage built into the shoot.
NYC + London
Two home studios instead of one, so both major markets are covered directly rather than flown in. Most campaigns ship end to end from a single base, crew and kit already in place.
US, UK, EU, UAE
When a campaign needs a specific city or property, production travels wherever the brief points, across the globe. The same lighting approach and crew standard travel with it, so the work stays consistent wherever it lands.
Trusted By
Cocktail, spirits, and hospitality brands I have shot for since 2010, from NYC and London.
Partners
Clients Talk About the Same Things: Calm on Set, Fast Turnarounds, Color That Holds.
I highly recommend Brent, very professional photographer, has great suggestions to help create the best image for you. He is very easy to work with. He is punctual in both onsite visits and finishing his edits for review. I would definitely recommend Brent.
Calm on set, fast in post, and the assets performed across every placement we ran. The hero frame and the social variants came out of a single day.
Tight control of light, color, and label fidelity. Packaging team and agency both signed off without a single round of notes on color.
What I do
One Production, Every Format Your Brand Needs.
Hero frames, supporting angles, negative-space crops, and motion loops captured from a single build. The same rig shoots still and motion, so the campaign ships as one coordinated asset package instead of three disconnected shoots.
Process
Three Pillars, One Production Partner.
Shoot + AI Extension
Hybrid Production
One controlled shoot, then AI-assisted extension. Turn a single build into the full set of variants the media plan requires without re-lighting the same bottle ten times.
Systems + Strategy
AI Consulting
Systems for scaling visuals with brand integrity. For in-house teams and agencies building pipelines, asset libraries, and governance that ship on budget and on brand.
Common Questions
What is cocktailphotographer.com? +
A dedicated beverage photography portfolio by Brent Herrig covering cocktails, spirits, beer, wine, bottles, bars, and liquid motion. Based in NYC and London, available worldwide.
Where are you based? +
NYC and London. Production travel across the US, UK, EU, and UAE for campaigns and hospitality work.
How do I start a project? +
Send a short brief on the contact page. I read every inquiry myself and reply within one business day with scope, framing, and rates.
Start a Project.
Send a short brief. I read every inquiry myself and reply within one business day. NYC and London based.