Direction
AI Creative Direction.
Direction systems that keep AI-extended work on brand, whether the execution runs in-house, at an agency, or on our set.
Frequently Asked
What does AI creative direction involve? +
Brand reference sets, prompt style kits, and shoot grading built so AI-extended frames read as part of the same campaign. Direction is applied across in-house or agency execution, not only on our productions.
Do you provide reference sets for in-house teams? +
Yes. Brands can license a reference set and prompt kit for internal use, with optional check-in reviews to keep the look on brand over time.
Ready to Start?
Short brief, fast response. NYC and London based, available worldwide.