Spirits Photographer
Spirits photography for advertising, packaging, and hospitality
Spirits Photography, Built for Campaign Scale.
Bottle builds, neat pours, on-the-rocks, and signature cocktails for spirits brands including Ketel One, Cincoro, 818 Tequila, Koloa Rum, and HH Bespoke Spirits, produced under the controlled conditions that keep agency and packaging teams confident in the asset. Every production targets hero frames, supporting angles, and negative-space variants so the work lives across formats without revisits.
Specialties
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Tequila and Mezcal
- Tequila and mezcal builds require precise label management and glass interaction. I work with both clear and aged expressions, controlling pour depth and background density so the liquid reads accurately against the bottle color and label print. Blanco through extra anejo, each tone is graded against brand reference before final delivery.
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Whiskey, Bourbon, and Rye
- Neat pours and on-the-rocks builds for whisk(e)y require managing amber transparency, ice clarity, and condensation timing. Each frame captures the color depth and warmth that makes the category feel premium without losing the label details clients need for packaging and trade use.
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Vodka, Gin, and Rum
- Clear spirits demand precise lighting control. The bottle becomes invisible without the right backlight and edge separation. I shape each frame with reflective management that keeps the liquid present and the label readable, building in the negative space that campaign and packaging use cases require.
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Bottle and Label-Accurate Builds
- Label fidelity is non-negotiable for spirits clients. Brand PMS values are matched during grading, and QC frames are delivered before final output so the art buyer can sign off before we wrap. Every bottle build is documented with lighting diagrams so future productions match the established standard.
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Spirit-Forward Cocktails and Pours
- Signature cocktails built around the lead spirit, not garnish-forward lifestyle frames. The spirit reads as the hero, with glassware, pour angle, and garnish selected to reinforce the brand identity. Hero, supporting, and negative-space variants captured per recipe so the campaign ships complete.
Related Work
Spirits Advertising Photographer
Spirits advertising photography for global campaigns. Hero builds, cocktail frames, and motion captured for paid media, packaging, and out-of-home.
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Bottle Photographer
Bottle photography for spirits, wine, and beverage brands. Label accuracy, glass control, and highlight shaping for packaging, advertising, and ecommerce.
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Beverage Product Photography on White
Beverage product photography on white for spirits, wine, beer, and packaged drinks. Ecommerce, trade, and catalog frames with consistent color and crop.
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Drinks Photographer
Commercial drinks photography for brands, agencies, and hospitality groups. Hero frames, supporting angles, and motion from one production day. NYC and London.
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Frequently Asked
How do you handle brand color and label fidelity? +
Color-managed pipeline from capture through retouch. Brand PMS or hex values matched during grading and signed off with QC frames before final delivery.
Can you clear a shoot for global usage? +
Yes. Talent, props, and locations contracted for the usage scope defined in the project brief. Buyouts and extensions quoted per engagement.
Beyond Beverage
Brent Herrig Creative
AI Creative Studio
For scaling a single spirits build into multi-format paid media variants.
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Brent Herrig Creative
Spirits Photography for Advertising
A production primer on what it takes to build spirits campaign assets that hold up across paid media, packaging, and out-of-home.
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Ready to Start?
Short brief, fast response. NYC and London based, available worldwide.