Beer Photographer
Commercial beer photography for breweries, agencies, and hospitality
Beer photography that holds up in print and on shelf.
Pour builds, packaging, and lifestyle frames produced with the same control and consistency applied to spirits and cocktail work. Each production captures hero, supporting, and tight detail crops so brand and agency teams can run the same asset across channels without reshooting.
Specialties
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Craft Beer Campaigns
- Campaign photography for craft and mainstream brands that puts the product in context without losing the technical precision the category demands. Lifestyle frames, bar placement, and pour builds produced as a coordinated set from a single production, so the campaign ships as one coherent visual package across every channel.
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Packaging and Bottle Shots
- Bottle and can builds with label fidelity, consistent highlight placement, and platform-ready crops for ecommerce, trade materials, and retail point-of-sale. Multi-SKU lineups shot with a repeatable rig so the full range reads consistently.
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Pour Builds With Controlled Head
- Head retention is a technical production problem, not a post-production fix. We time pours to lock the head at the right height for each frame, capturing it fresh so the image reads as appetizing and alive. Pour rate, glass angle, and ambient temperature are all managed on set to produce a repeatable result.
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Condensation and Texture Frames
- Condensation signals freshness and cold in a single visual cue. We control bead size, density, and drop behavior on set so the frame reads consistently across every angle of the build. Practical condensation built and timed per frame, no post-production compositing.
Related Work

Drinks Photographer
Commercial drinks photography for brands, agencies, and hospitality groups. Hero frames, supporting angles, and motion from one production day. NYC and London.
View Portfolio →
Bottle Photographer
Bottle photography for spirits, wine, and beverage brands. Label accuracy, glass control, and highlight shaping for packaging, advertising, and ecommerce.
View Portfolio →
Beverage Product Photography on White
Beverage product photography on white for spirits, wine, beer, and packaged drinks. Ecommerce, trade, and catalog frames with consistent color and crop.
View Portfolio →
Frequently Asked
How do you handle pour builds and head retention? +
Built on set with a controlled environment, fresh pours for each frame, and practical effects for condensation. No stock overlays.
Can you shoot packaging and campaign on the same day? +
Yes. Most beer productions bundle hero packaging, pour builds, and lifestyle frames into a single day when planned in advance.
Beyond Beverage

Brent Herrig Creative
AI Creative Studio
For scaling a single beer build into dozens of format variants with brand consistency.
Learn More →
Brent Herrig Creative
Beer Photography, What Actually Matters
Pour builds, condensation, head retention, and the production decisions that separate a good beer shot from a great one.
Learn More →
Ready to Start?
Short brief, fast response. NYC and London based, available worldwide.