Cookie Policy
Last updated: August 2026
This Cookie Policy explains how Brent Herrig Creative ("we", "our", or "the Studio") uses cookies and similar technologies to recognize you when you visit cocktailphotographer.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookie Classification and Usage
| Category | Source | Purpose |
|---|---|---|
| Strictly Necessary | Stripe | Essential for secure payment processing and fraud detection. |
| Analytics | Google Analytics 4 (G-MZ51NF1CGM) | Page views, traffic source, device and approximate location, and four interaction events: contact clicks, email clicks, depth through the portfolio, and FAQ opens. Analytics storage defaults to denied, so a visitor who has set no preference is counted with cookieless pings. |
| Analytics | Microsoft Clarity (y9efcmrf0n) | Session replay and heatmaps: clicks, scrolls, mouse movement, page URLs, browser and device type. Clarity masks text entered into form fields by default. Recording stops for any visitor whose stored preference declines analytics. |
| Marketing | Meta Pixel, Google Ads | Conversion tracking and retargeting campaigns for brand growth. |
| Functionality | Embedded inquiry form | Supports the GoHighLevel project inquiry form on the contact page. |
Compliance Frameworks
We adhere to the highest global standards for tracking transparency and choice:
- Google Consent Mode v2: We respect the signals sent to Google services regarding your consent status.
- IAB TCF 2.2: Our consent management aligns with the IAB Transparency and Consent Framework for standardized industry communication.
- Microsoft UET: We manage Universal Event Tracking signals based on your explicit preferences.
Analytics and Session Recording
Two analytics tools run on this site. Google Analytics 4 measures traffic and the four interaction events listed above. Microsoft Clarity records anonymized session replays and heatmaps so we can see where a page loses people. Neither tool is used to identify you personally, and we do not sell what either one collects.
You can opt out of both:
- Google Analytics: install the Google Analytics opt-out browser add-on, or block analytics cookies in your browser.
- Microsoft Clarity: Microsoft explains what Clarity collects and how to control it in the Microsoft Privacy Statement. Clearing this site's cookies also clears the Clarity session identifier.
- Both at once: blocking third-party scripts or using your browser's tracking protection stops both tools from loading. You can also email us at info@brentherrig.com and we will confirm your preference in writing.
Managing Your Preferences
You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.