guide Brent Herrig
Knowing Your Audience, A Culinary Perspective
A working guide for hospitality and beverage brands on how audience understanding shapes visual production. Who the work is for decides every lighting, prop, and copy decision that follows.
Full guide publishing soon. It will cover:
- What audience research actually changes on a shoot day
- Casting, propping, and location decisions that signal to a target audience
- Lighting moods that read differently across age, income, and region
- Usage and placement, matching the visual style to the channel
- The moments where brand voice and audience expectation collide, and how to resolve them
Until then, see the bars and hospitality portfolio for examples of audience-specific work.
Tags
- Strategy
- Hospitality
- Audience
